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Cabo targets Brazil for direct flights

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As the first quarter of 2016 closes with tourist numbers looking good, Cabo’s director of Tourism pushes to establish direct flights to Brazil.

As part of international expansion Ruben Reacho Logi is keen to establish a foothold in the South America market. At present it is Brazilians who are most likely to head for Cabo. Interest was sparked by recent fashion and advertising campaigns shot at Cabo’s famous El Arco and publicised widely on social networks.

Now Brazilians are by far the biggest majority of South American tourists to Cabo.Reachi Logi sees huge potential in Brazil and believes that direct flights will help secure the current influx of visitors.

He also remains focused on growing and maintaining Cabo’s existing markets - “our main market is still the United States with 60%, followed by the domestic market with 25%, followed by Canada. And we will continue with strategies in England and Australia”. 

Jetblue Airlines are expanding  the American market with direct flights between Los Angeles and Cabo already scheduled.  And from March Air Calafia will be growing the domestic market with direct flights between Los Cabos and Leon.

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